Vulcans, Earthlings and Marketing ROI – [Lally’s Review]

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Vulcans_earthlings_and_marketing_ro Lally Rementilla warns that Vulcans, Earthlings and Marketing ROI is not exactly beginner friendly, but recommends it to already savvy marketing folks who could use a bit more information on how to bridge communication between the accountants and the creatives.

Here's an excerpt from her review:

What do I like about the book? Well, it's about time that intelligent
people hit the nail on the head and get straight to the point that for
brilliant marketing decisions to be made, a collaboration between
Finance and Marketing is needed. I sure am glad that the authors have
done away with the stereotypical one-sided view of things and have made
it easy for both Finance and Marketing to understand fundamental
concepts and learn about success stories in the market place. The book
is a simple and straight-forward read that makes it easy for both sides
to learn principles such as ROI (Return on Investment), Hitting the
Sweet Spot, The Brand Value Chain and Intangible Assets. Being a
finance person operating in a heavy marketing-investment environment, I
appreciate the refreshing take the authors have on teaching me, in
oh-so-simple terms, things that I probably should have known all along.

Keep reading Lally's review…


More information   

  • ISBN-10: 1554580315   
  • ISBN-13: 978-1554580316
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