Rob Ford's campaign to become mayor of Toronto took top marks in the just released Communications Year in Review – Report Card on Toronto’s Top Newsmakers of 2010 by the Toronto Chapter of the International Association of Business Communicators (IABC). The Report Card evaluated four of Toronto's top news stories and grading them based on the effectiveness of their communications efforts. The association thought that Ford's well focused, passionate campaign was an impressive communications effort, which led to a favourable result.
This is IABC's first report card. The lessons learned by these top mewsmakers in 2010 can act to remind business leaders and communications professionals of the importance of good, consistent, direct, transparent communications on the outcome of their campaigns in 2011.
As you will see by the report card (link below), Ford's campaign was evaluated against three other major Toronto news stories of 2010; 2010 G20 Summit, the TTC sleeping fare collector, and Adam Giambrone’s mayoral campaign and sex scandal. Each of these campaigns are full of examples of effective and ineffective communications methods, all of which business leaders can learn from in setting priorities for their communications efforts in 2011.