Developing the Creative Craft XII

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By Peter Mosley

Number Twelve in series Number Eleven is here.

There are only six questions that one human can ask another:

What?
Where?
When?
How?
Why?
Who?

You may want to draw a mind map of the problem with these six words as nodes on the map.

 

5q


Question Summary

"Applied Imagination" – Alex Osborn – 1957

Make an idea-prompting chart by printing this page and placing it in a prominent position.

Put to other uses?
    New ways to use as is?
    Other uses if modified?                          

Adapt?
    What else is like this?
    What other idea does this suggest?
    Does the past offer parallel?
    What could I copy?
    Whom could I emulate?                    

Modify?
    New twist?
    Change meaning, color, motion,
    sound, odor, form, shape?
    Other shapes?

Magnify?
    What to add?
    More time?
    Greater frequency?
    Stronger?
    Higher?
    Longer?
    Thicker?
    Extra Value?
    Plus ingredient?
    Duplicate?
    Multiply?
    Exaggerate?                          

Minify?
    What to subtract?
    Smaller?
    Condensed?
    Miniature?
    Lower?
    Shorter?
    Lighter?
    Omit?
    Streamline?
    Split up?
    Understate?

Substitute?
    Who else instead?
    What else instead?
    Other ingredient?
    Other material?
    Other process?
    Other power?
    Other place?
    Other approach?
    Other tone of voice?   

Rearrange?
    Interchange components?
    Other pattern?
    Other layout?
    Other sequence?
    Transpose cause and effect?
    Change pace?
    Change schedule?

Reverse?
    Transpose positive and negative?
    How about opposites?
    Turn it backward?
    Turn it upside down?
    Reverse roles?
    Change shoes?
    Turn tables?
    Turn other cheek?

Combine?
    How about a blend, an alloy, an assortment, an ensemble?
    Combine units?
    Combine purposes?
    Combine appeals?
    Combine ideas?

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One thought on “Developing the Creative Craft XII

  1. Harri Maki

    A great reminder.
    I have a friend who’s the Editor for a newspaper and when reporters bring her stories to publish she asks for the W5 or now W6.
    Some had brought her stories with Wiki sources,,,,,,
    she asked them to come closer so she could
    rap their knuckles with a ruler and calmly says,
    “Please try that again.”

    Reply

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