Develop the Creative Craft XVI

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Question Checklist

QuestionIf you are a naturally curious person like me – these questions are already floating around in your head when trying to write copy, solve a problem or come up with a new product. 

Put to other uses?

  • New ways to use as is?
  • Other uses if modified?

Adapt?

  • What else is like this?
  • What other idea does this suggest?
  • Does the past offer parallel?
  • What could I copy?
  • Whom could I emulate?

Modify?

  • New twist?
  • Change meaning, color, motion, sound, odor, form, shape?
  • Other shapes?

Magnify?

  • What to add?
  • More time?
  • Greater frequency?
  • Stronger?
  • Higher?
  • Longer?
  • Thicker?
  • Extra Value?
  • Plus ingredient?
  • Duplicate?
  • Multiply?
  • Exaggerate?

Minimize?

  • What to subtract?
  • Smaller?
  • Condensed?
  • Miniature?
  • Lower?
  • Shorter?
  • Lighter?
  • Omit?
  • Streamline?
  • Split up?
  • Understate?

Substitute?

  • Who else instead?
  • What else instead?
  • Other ingredient?
  • Other material?
  • Other process?
  • Other power?
  • Other place?
  • Other approach?
  • Other tone of voice?

Rearrange?

  • Interchange components?
  • Other pattern?
  • Other layout?
  • Other sequence?
  • Transpose cause and effect?
  • Change pace?
  • Change schedule?

Reverse?

  • Transpose positive and negative?
  • How about opposites?
  • Turn it backward?
  • Turn it upside down?
  • Reverse roles?
  • Change shoes?
  • Turn tables?
  • Turn other cheek?

Combine?

  • How about a blend, an alloy, an assortment, an ensemble?
  • Combine units?
  • Combine purposes?
  • Combine appeals?
  • Combine ideas?

 

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