Four Inexpensive Ways for Canadian Entrepreneurs to Find Customers Online

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 Looking to start a business online? More Canadian entrepreneurs are looking for ways to supplement their income or even build a completely new life for themselves as business owners. In order to really turn a profit in online business, however, you'll have to understand the different avenues for marketing and advertising online. Many of these can be quite inexpensive if used correctly!

1. Social Media

Social media is used by savvy entrepreneurs to encourage potential clients to "follow" their updates. Typically, people will follow your social media account in pursuit of special deals and discounts. To maintain their patronage and ensure that they remain open to your updates, you will have to focus on providing informative updates that are relevant to them. This can be challenging at first, but is well worth it when you have a special offer to promote and see dozens, hundreds or even thousands of people respond quickly. An effective social media campaign needn't be technically complicated and it can be free.

2. Article Directories

One of the most vital aspects of generating business online can also be one of the most time-consuming. "Article directories" are sites that warehouse content written by authors in a wide variety of fields. Why are they relevant to your online business? Well, when you discover what phrases Internet users are searching for, you can use article directory content to increase your likelihood of "matching" those exact phrases. If you are a skilled writer, this is a great way to create more organic traffic. If not, you can easily find many different ways of contracting this part of your online strategy to others.

3. Guest Blogging

Guest blogging allows you to write a guest post on another website that caters directly to your potential customers. This will typically be a site that has been around longer than your business — one that is read by thousands of Canadian customers on a regular basis. Guest blogging serves both your needs and those of the site where you will submit an article; you get a temporary boost in traffic and the other site meets search engine criteria for "fresh" content. As a result, you can gain a number of loyal customers by pursuing guest blogging and also secure a steady trickle of visitors over time.

4. Video Marketing

Thanks to growing bandwidth and the increasing prevalence of smartphones throughout Canada, video marketing is becoming more and more popular. Studies have suggested that video is the form of media most likely to garner a positive response from potential customers who visit your site on a mobile device. Video marketing can be surprisingly inexpensive thanks to platforms like YouTube; these are largely free to use.
Author Byline:

Ken Myers as an Expert Advisor on multiple household help issues to many Organizations and groups, and is a mentor for other “Mom-preneurs” seeking guidance. He is a regular contributor of “www.gonannies.com". You can get in touch with him at kmyers.ceo@gmail.com

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