In today’s world, your readers are time-crunched so if you
want to get their attention, you need to find a way to
capture their imaginations, engage them immediately
and find a way to beat their ever-shrinking attention spans.
Online readers are often distracted and have little time for
long copy. One of the biggest challenges a copywriter has
today is knowing how to create compelling and instantly
captivating copy that will stop them from clicking away or
hitting the ‘delete’ or ‘unsubscribe’ button.
Email marketing continues to rank as the top marketing
channel for ROI, while big data and the prevalence of
smart phones means we can achieve more than ever in the
The Digital Copywriting Workshop will show how creating
intriguing subject lines, headlines, calls to action and body
copy will keep your audience engaged and on your page.
It’s the difference between ‘subscribe’ and ‘unsubscribe’.
505 Eglinton Avenue West
Date: November 28, 2012
Start Time: 1:00 pm
End Time: 4:00 pm
Price: C$295.00 + 13.00% HST