Impact of Optional Fields on a Sign Up Form

Spread the love

ThpLogoI recently had the opportunity to try out some tests on www.thehockeypool.com, a web site owned by a friend.

Like many sites that like to collect extra/optional information from subscribers, thehockeypool.com too had extra fields in the sign-up form.

The goal of Experiment was to understand the impact of the removal of the “Optional Fields” on the sign-up rate.

Download the PDF of this case study.

 

Harmit Kamboe

http://www.linkedin.com/pub/harmit-kamboe/2/561/85a

Follow us!

Leave a Reply

Your email address will not be published. Required fields are marked *