In the news … June 27, 2014

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Study praises Canada’s digital diplomacy on Twitter

Harper_vs_obama.jpg.size.xxlarge.letterboxBy: Abdul Latheef The Canadian Press, Published on Wed Jun 25 2014

TORONTO — Canada is among a small group of countries that have Twitter accounts for most of their embassies and missions, a global study revealed Wednesday.

The study, called Twiplomacy and conducted by the public relations firm Burson-Marsteller, looked at the use of the microblogging site by heads of state and by governments and ministers of foreign affairs.

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OKAY-APP

Okay App will be a social network which will enable users to post 3/4 pictures of outfits and get immediate access to the collective intelligence of the members of their own social network, and selected elite fashion advisors from Paris, by getting the percentages of popularity between these pictures. 

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comScore Says that Over Half of Digital Media Time Spent is On Mobile Apps

In case there was any doubt, the Internet is now primarily a mobile medium. A new comScore report estimates that in May, 51% of digital media time was spent on mobile apps, while an amazing 60% of digital time was spent on mobile devices. That’s up from 50% a year ago.

This mobile wave has huge implications for brands and Web publishers. For starters, publishers need to figure out how to generate more revenue from mobile ads, which often command much lower prices than traditional banner ads on desktop sites. That’s a big reason so much of the digital media world has embrace native advertising, which is thought to be a more effective ad vehicle on mobile devices.

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