In the news … June 17, 2014

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Social Media: 4 steps to build your personal brand using LinkedIn

What is personal branding? A personal brand is an expression of a value proposition.

It is a powerful message that clearly articulates who you are, what you do and how you create value.

When applied to social media, a personal brand creates a memorable first impression that entices visitors to connect with you. When using LinkedIn, a brand message should be the professional version of your value proposition. This brand messaging should be consistent throughout your profile and capture the attention of your visitors.

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European entrepreneurs: build your business, not your network

Being a key player on the startup "scene" in Europe seems to have become more important than actually building a business. This needs to change. Startup events can be a little like hairdressers meeting up to cut each other's hair

The European startup scene is thriving, full of bright young things trying to turn innovative ideas into real businesses.

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TrackR bravo – The Thinnest Item-Tracking Device. Ever.

Isn't it such a bummer when you lose your keys or wallet? Every time I lose something, I spend 20 minutes looking for my keys only to find them hiding in the most obvious place, possible – usually in yesterday's jeans or under the couch cushion. 

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