In the news … November 12, 2014

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New Study on Monetizing Digital Media: Trends, Key Insights and Strategies that Work

MONTREAL, Nov. 10, 2014 /CNW Telbec/ – The Canadian Interactive Alliance / L'alliance interactive canadienne (CIAIC) releases Monetizing Digital Media: Trends, Key Insights and Strategies that Work, an examination of recent trends and key models being used to monetize digital media content. The study was conducted by Communications MDR and authored by Maria De Rosa and Marilyn Burgess, with the support of the Canada Media Fund (CMF), the Ontario Media Development Corporation (OMDC), the Bell Fund, the National Film Board (NFB) and the Department of Canadian Heritage.

Integrating key insights by industry leaders and examples of successful monetization models and strategies being used by Canadian companies, the report provides an overview and analysis of recent global trends and key models being used to monetize digital media content. As stated in the report, digital media are being monetized in a rapidly evolving and complex ecosystem requiring a sophisticated understanding of consumer behaviour as well as an appetite for experimentation and risk.

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 CBC News and The Weather Network Enter Content Sharing Agreement

CBC News and The Weather Network are pleased to announce a new content sharing agreement, bringing together Canada’s leading sources of weather, news and information. Beginning December 8th, national weather forecasts on select CBC News television properties will be provided by The Weather Network’s team of meteorologists and on-air personalities, while The Weather Network will gain access to CBC News weather-related stories, analysis, and video content for use across its platforms.

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Ryerson School of Media Announces New Award

The RTA School of Media at Ryerson University is pleased to announce a new award that recognizes individuals from diverse backgrounds. The Marci Ien and Dwight Drummond Award celebrates students from under-represented and marginalized communities who show great potential in any three of RTA's programs.

Marci Ien and Dwight Drummond, both influential figures in Toronto’s media industry, share a passion for education. Their success stories, and the help they received while at RTA, contributed to their decision to offer the award. Drummond, co-host of CBC News Toronto, was a recipient of the Lorne Greene Award for the recognition of Canadian talent while at RTA. He recalls, “It came at a time when I was worried about how I was going to pay for the books for my classes. It gave me just the right amount I needed to cover the costs. I just remember the incredible sense of relief I had. It was like somebody was looking out for me. I knew that if I was ever in a position to do that for someone else I would. This award is my opportunity to pay it forward.”

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