In the news … May 21, 2015

      No Comments on In the news … May 21, 2015
Spread the love

How Does The Google Twitter Partnership Affect Your Digital Marketing Strategy?

The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership will replicate the real time placement of tweets on Bing searches that already takes place – the major difference being that Google is the world’s top search engine.

Read more

 

Defining And Devising A Digital Marketing Strategy For Businesses

With the dramatic increase in the use of, and reliance on, internet search engines, mobile devices and social media networks, it would seem that anyone with a product or service to sell would have a digital marketing strategy. But while some surveys show the majority, more than 80%, of companies think digital transformation is a competitive opportunity, less than one-fourth of Chief Marketing Officers believe their company will be known as a digital business in five years.

Read more

 

Digital disruption threatens to change IT to its core

CAMBRIDGE, Mass. — A great deal of lip service has been paid this year to digital transformation and its impact on the CIO role, but no less critical is the topic of digital disruption.

Digital disruption is so important that it was the lead topic at yesterday's MIT Sloan CIO Symposium, which saw over 700 top IT leaders and corporate executives gather to tackle the most important topics keeping them up at night. Indeed, a third (32 percent) of CIOs surveyed by the Sloan School said their organizations are now at risk from digital disruption.

Read more

Follow us!

Leave a Reply

Your email address will not be published. Required fields are marked *