In the news … September 18, 2015

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3 Reasons Why B2B Digital Marketing Is Different From B2C

A great marketing strategy for any business focuses on how to create, distribute, and track buyer-centric content. But B2B digital marketers face a unique challenge that B2C does not—taming content chaos.

Read more at http://www.business2community.com/b2b-marketing/3-reasons-why-b2b-digital-marketing-is-different-from-b2c-01329133#p1CXuZpOGEvDAdx6.99

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Find your new riding: Search our interactive map

There will be 338 ridings contested in the next federal election — that's 30 more than last time.

Electoral redistribution added seats in B.C., Alberta, Ontario and Quebec, but it also redrew the boundaries of many ridings across Canada. Many of the riding names have been changed, too.

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Have You Seen This? Epic Canadian campaign video

OH, CANADA — If you’re running for office, it’s reasonable to desire a campaign ad that stands out from the white noise of formulaic and traditional campaign ads.

You’re looking for that hook, that extra special line or visual, that will make people stop and take a second look. Maybe unsurprisingly, some candidates take that special hook too far and turn the corner into bizarre territory. The attack ads become awkward hyperbole, and the “I will fight for you” ads become overzealous juggernauts.

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