In the news … October 30 2016

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Interactive aspect in new texting and driving campaign makes an impact

Try to have a talk with your kids about making good choices, and watch the fidgeting and eye-rolling begin.

Public service announcements face the same attitude, and not just with kids, when it comes to tackling big issues like drinking and driving, safe sex, drug use and mental health. One new campaign is trying to tackle this problem by getting audiences to participate in the story.

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Mastercard's digital strategy got a big lift by giving banks more control

Mastercard's Masterpass digital wallet is gaining steam from a new enrollment feature that puts issuers in control, according to Mastercard CEO Ajay Banga.

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Digital Marketing Strategy: A Complete Solution for Online Marketing

Digital marketing is a high-level plan for your online marketing. It can be used to achieve the goal of a business and organization. In present time the level of marketing has grown at high speed. Every small and medium business are doing everything for your business marketing. Digital marketing is the trending concept for your marketing strategy.

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Offline In The Digital Age: Why Traditional Advertising Isn't Dead

In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed. Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics. More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.

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