In case you’ve missed it, 2016 was a big year for live streaming. Companies ranging from Nestle to Southwest Airlines have incorporated real-time content into their marketing strategies. With live streaming appearing to be more than just a trend, here are 3 reasons why you should consider this powerful tool:
- Real-time Interaction
Traditional video marketing has long been a popular method for engaging an audience. However, in this day and age, when online users are constantly seeking immediate gratification, nothing is more powerful than real-time content.
Live streaming creates an enriching customer experience by providing the opportunity for one to instantly interact with your content. For instance, your audience can share their opinions about whatever they are viewing with other users. This is great if you are introducing a new product or want feedback on changes you could make for the future.
- Humanizes Your Brand
By making yourself more accessible to your followers, you are making your audience feel more connected to your brand. This is important, especially among a millennial audience, who are more likely to support brands that are transparent.
For instance, you could show how your products are manufactured. You could also give your audience a behind-the-scenes look at the office and show the people who make your company run.
Yes, there are many things that could go wrong with going live — the connection may be shaky, the audio may be poor, or you may lose the stream completely. However, this is all part of the appeal with going live. This gives a feeling of authenticity and realness that can truly humanize a brand.
- It’s Simple and Cost-Effective
In just a few minutes, you can be connected with your audience, anywhere in the world. All you need is a strong internet connection and a good camera that is ready to shoot.
Live streaming will also cost you less than conventional video content. Since live streaming is meant to portray a “raw” aura, there won’t be a need for a video editor!
Jesus Sifuentes is an entrepreneurial-minded professional passionate about creating impact through purpose-driven work. He is currently the Communications Strategist at Karina Social – a Marketing and PR agency. If you require assistance elevating your brand, don’t hesitate to give them a call!