In the news … March 27, 2017

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5 Things That Have Always Worked For Digital Marketers, Until Now

The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only way we can keep up is through innovation and information.

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Hootsuite Acquires Snapchat Analytics Solution to Enhance the Digital Marketing Campaigns

Vancouver, BC: Hootsuite, the social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for brands. Following its recent acquisitions of digital advertising technology leader AdEspresso, and social analytics solution-provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution.

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Adobe Overhauls Digital Marketing Services With an Eye on Non-Marketers

Saying that marketing tasks are no longer just for marketers, Adobe Systems is recasting its popular cloud-based marketing software applications to better appeal to all corporate users across departments. /react-text

react-text: 214 Its new "Adobe Experience Cloud" will bring together the company's current marketing, advertising, analytics services into a package that the company says is broadly applicable across many segments of technology buyers.

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 3 digital marketing lessons to learn from Uber

Despite all of the controversy over patents and company culture, what can we learn from one of the leaders in the ride share game about getting the word out about your startup?

 

In March 2009, the consumer-driven ride-sharing corporation Uber was born. Since then, the firm has been lauded as one of the fastest-growing companies in the US, having reached more than 300 cities across six continents, with more than 1 million drivers.

Uber is worth about $70 billion today, an incredible feat for a company that’s been around for only eight years. But this raises the question: What has brought Uber to this point?

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