What Does it Take to Become a Marketing Executive?

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Marketing is one of the fundamental strategies every business has to employ, and this is especially true in the digital world of today. Because of this, marketing is a fantastic career choice. Many people study for a bachelor’s degree in marketing and end their education there. However, you’ll find that studying for an MBA for marketing careers opens up many more opportunities for you.

Pepperdine University looked at just what jobs in marketing pay more with an MBA and found the role of a marketing executive came out on top. To succeed in this career, you need good decision making and analytical skills, as well as creativity, and the ability to communicate and organise well. You can find out more about the role of a marketing executive in the infographic below.

Pepperdine University created the infographic The Anatomy of a Marketing Executive.

 

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