In the news … September 15, 2017

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‘It’s a game changer’: The new iPhone has marketers bullish on augmented reality

Apple CEO Tim Cook is not the only one that’s bullish on augmented reality. Marketers are suddenly dreaming big about AR.

Apple is all set to roll out iOS 11 next week, which among other things, will enable the iPhone’s camera to integrate graphics into the real world. And several major brands, including Lowe’s, Ikea and Cambria will quickly follow suit with their own ARKit apps.

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Knowing your customers is the first step to a winning digital strategy for your business – and Newsquest South London can help

When it comes to digital marketing, every business should take time to set a strategy to help them achieve their goals.

It is very surprising there are still many businesses that don’t have a strategy, spending on marketing products without any real reason or purpose.

This can be very dangerous as those businesses won’t get the true value from products they have invested in. Having a strategy in place, whether it is based on three months to 12 months, will help you understand your needs and get the most out of your marketing.

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Digital Transformation Done Right

Digital transformation is the topic on the minds of CIOs. Every organization seems to have some sort of big data initiative, but that doesn’t mean the vision is being implemented and executed upon effectively. In fact, the latest data tells us that it’s not; only 4% of companies are able to combine the right people, tools, data and organizational focus to take advantage of big data and analytics. This means that the vast majority of organizations are making massive investments on the latest or hottest tech solutions, without a significant return.

Digital transformation done right is not about chasing the newest shiny object, rather, it begins with a sound strategy in place before a single dollar is invested in tech. The initiative also relies on the key elements of culture and leadership within the organization.

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