In the news September 22, 2017

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Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

As a social media marketer, it is worrying to see these trends.

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us. 

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OUTFRONT Media’s Canadian Business Launches Out-of-Home Analytics Platform

NEW YORK, Sept. 19, 2017 /CNW/ — OUTFRONT Media Inc. (NYSE: OUT) today announced that its Canadian business launched an out-of-home analytics platform in Canada.

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint (www.cellint.com), and provides anonymously aggregated analytical data of consumers passing directionally by OUTFRONT’s digital billboard locations in key Canadian markets, under an agreement with Manifold Data Mining Inc. The platform also provides hourly impression numbers for these billboards, as well as the percentage of unique and repeat impressions.

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Google Inc. and Facebook Inc. are set to announce separate measures to fight “fake news” after facing calls from the federal government to protect the political system from the dissemination of misleading information in the media.

“Disinformation, misinformation, and fake-news campaigns are a real issue that we need to be alive and alert to,” Democratic Institutions Minister Karina Gould said in an interview. “This is a conversation that we need to have with Canadians, but that we also need to have with companies like Facebook, Google and Twitter, which provide platforms for this information to be disseminated.”

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Minister Joly Announces New Appointments to the National Film Board of Canada

New members will support the work of the National Film Board

The Honourable Mélanie Joly, Minister of Canadian Heritage, today announced the appointment of five new part-time members to the board of directors of the National Film Board of Canada (NFB).

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