In the news September 8, 2017

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Key Digital Marketing Trends To Prepare For In 2017-2018

Species that adapt survive, according to Charles Darwin — and not even necessarily those that rely on strength. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago.

The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer engagement, and implement methods that lead to conversions and sales.

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Why Interactive Content Will Shape the Future of Digital Marketing

Unless you have been holidaying on the moon for the last few years, you can’t have missed the buzz around interactive content. It has been called the future of digital marketing because compared to other techniques, it truly enables real-time audience interactions with your brand.
Think about it. As kids, most of us loved classes where we got to create or do things. Interactive installations draw the most crowds at museums and zoos. Human beings thrive on and learn from interactions. You certainly would have tried online assessments or fun quizzes, and easily shared your email ID at the end to get your ‘assessment’. Then there are interactive infographics, calculators, polls or surveys, contests, image galleries, brackets, podcasts, webinars, and much more which serve the essential purpose of digital marketing – actions.

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Canadian Marketing Association & Ipsos Launch the 2017 Digital Marketing Pulse Survey

TORONTO, Sept. 6, 2017 /CNW/ – The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey.

In this latest edition, we consider familiarity and usage across 14 tactical Digital Marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

CMAideas II, Presented by Vizeum: Digital Marketing Pulse Survey insights and trends. Network with top marketing senior executives! Request your…
"Digital Marketing continues to evolve, and the marketing profession should be aware of the significant trends, consumer perceptions and best practices that come with this evolution," said Tim Bishop, Vice President, Marketing & Member Engagement at CMA. The lead on this study for eleven years, Steve Levy, Chief Operating Officer, Ipsos, makes the point that "The Digital Marketing Pulse Survey, the only research of its kind in Canada, provides both historical and future-forward research that considers fundamental aspects of the Digital Marketing landscape."

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