One Degree News Brief … November 1, 2017

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Instagram Adds New Stories Preview Format to Prompt More Engagement

SOCIAL MEDIA TODAY

If the rapid growth of Instagram Stories wasn’t enough to make you consider how you might use the option for your business, this new update might provide another push.

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Google no longer lets you change domains to search different countries

THE VERGE

You’ve long been able to get localized search results by visiting Google at different domains — like google.com for the US, google.co.uk for England, or google.co.jp for Japan — but that won’t be the case any more after today. Google said that it’ll now deliver search results relevant to your current location no matter which domain you visit. So if you’re in New York and visit google.ru, you’ll still get results relevant to New York City.

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Interactive holograms of Holocaust survivors debut at Illinois museum

JAPAN TIMES

Seated onstage at a museum near Chicago, Adina Sella talks about her life as a Holocaust survivor.

A group of young kids is entranced — all the more so because Sella is not actually there.

Her likeness is being beamed in the form of an interactive and moving hologram, part of a first-of-its-kind exhibition debuting this weekend at the Illinois Holocaust Museum, which aims to preserve accounts of a fast-disappearing generation.

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How many people see your content on each digital channel?

THE DRUM

What reach should you expect from different channels?

Reach, shorthand for how many people see your content, is a fast-moving topic. That’s because the way people consume content is changing fast, as the latest research from Ofcom shows.

The simplicity of a world dominated by TV, radio and print has been replaced by the complex spaghetti of digital. Reaching audiences today requires understanding how, when and where people use different channels.

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QotD

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

— Winston S. Churchill

 

 

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