Author Archives: 1degree

SEO: The Movie (#SEOMOVIE) The Official Page

Told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz, and narrated, produced and directed by John Lincoln, CEO of Ignite Visibility, the movie covers the early days of SEO when people were “spammin and jamming,” affiliates vs. main stream, black hat vs. white hat, the unique and often rocky stories of the… Read more »

Planning – Back to Basics

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To be a true service directed and quality-oriented organization, you should recognize that people and companies: “Can and do expect to get things right.” “Can and do expect to get things right.” By being close to the customer and addressing each sales/service customer contact as a solution to the specific customer problem you can expect to achieve a positive positioning… Read more »

Let’s have another meeting!!!  (Said no one ever.)

I have tried to avoid meetings as much as possible. My thinking stems from an article I was shown in the late 70s from the Harvard Business Review of 1939 that stated, “If you have more than two meetings a month, you will go out of business.” That statement was fanciful then and even more so now. Except, I have… Read more »

Some Advice You Will Thank Me For Later!

The following are observations that, in my forty-plus years in business, most at senior executive levels, are true. And, more importantly, are elegant and simple to implement.  I have tried to live by these and they have never let me down. #1 … The 5 Minute Rule.  If you are running a department or division, implement this for your staff…. Read more »

The Brand

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Recently on Linkedin in the Brand and Communication Management Group, there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some incredible thinking. I thought it would be interesting to port this over to One Degree and see what you think? The question was asked … Can you describe, in one sentence or less,… Read more »