Author Archives: One Degree

In the news September 8, 2017

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Key Digital Marketing Trends To Prepare For In 2017-2018 Species that adapt survive, according to Charles Darwin — and not even necessarily those that rely on strength. Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago. The modern marketer must be extremely agile. But while change… Read more »

Is Your Agency Using All Of Adwords Targeting Options (Infographic)

Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising. Look at the AdWords targeting options infographic below to see all the different options available. From our experience, most advertisers are not leveraging these options to reach more of their… Read more »

In the news … September 1, 2017

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Inside Walmart Canada’s e-commerce expansion As much attention has been focused on Amazon’s takeover of Whole Foods – and the ensuing price drop at the organic grocer’s locations – Walmart Canada has been ramping up its own offerings, particularly online. Following reports earlier this summer, the retailer – which has been expanding its click-and-collect and delivery options in this market… Read more »

We’re Marketers. We Can’t Help Ourselves. Why CASL Exists.

By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they are now off the hook in terms of needing to be CASL compliant by July 1st. The simple answer is NO. The private of action is only one section of… Read more »

In the news … August 25 2017

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The 3 Most Important Words In Digital Marketing What are the three most important words in digital marketing?1. a four-letter word2. a six-letter word3. a five-letter word Data is the four-letter word Nobody would argue that first-party and third-party data are the foundational elements of the digital-media supply chain.Not far behind is the move toward data lakes, where the input… Read more »