Author Archives: One Degree

Why Auditing Backlinks is Essential

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  There has been much debate as to whether backlinks are still important, and whether they have any impact on your SEO ranking, and the answer is a resounding yes. In a time where search engine ranking is becoming a science and a spot on the first page near the top is worth its weight in gold, backlinks are just… Read more »

Worth It? Putting a Price on Your Advertising Efforts

Out-of-control spending on advertising can literally drive you out of business. The idea that pouring an ever-increasing stream of dollars into that rabbit hole marked “marketing” always yields a commensurate return, is a fallacy. It might be time to step back and take a look at how to reduce advertising costs while increasing the bang for your buck. Here are… Read more »

Create a successful Youtube Channel (Infographic)

Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos on Youtube is a full-time job for a lot of creators. So much so that Youtube is no longer a website, it’s an industry with their own celebrities, annual conferences, and award shows. Read… Read more »

Protecting Your Brand From Fake News

Over the past year or so, we have all become familiar with the idea of “fake news.” Outlandish stories are popping up in our social media feeds, from disreputable sources, and clouding our view of what is true and false. However, while the content of these stories is often fabricated or embellished, the impact that they have on consumer perceptions… Read more »

Myths That Can Destroy Your MBA Application

MBA is in huge demand and there is not denying it. One of the important things you can do with your life is doing MBA from a reputable university. Anything worth achieving requires a lot of hard work. People all over the world put their time and energy in the pursuit of MBA degree but there are certain misconceptions that… Read more »