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Author: One Degree

Why Auditing Backlinks is Essential

  There has been much debate as to whether backlinks are still important, and whether they have any impact on your SEO ranking, and the…

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Worth It? Putting a Price on Your Advertising Efforts

Out-of-control spending on advertising can literally drive you out of business. The idea that pouring an ever-increasing stream of dollars into that rabbit hole marked…

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Create a successful Youtube Channel (Infographic)

Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making…

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Protecting Your Brand From Fake News

Over the past year or so, we have all become familiar with the idea of “fake news.” Outlandish stories are popping up in our social media feeds, from disreputable sources, and clouding our view of what is true and false. However, while the content of these stories is often fabricated or embellished, the impact that they have on consumer perceptions is real, and can be incredibly damaging.

Strong brands occupy their privileged space because they are built on specific messages, which are instantly recognizable to the masses. How people feel about Coca-Cola, Nike, BMW, Tim Horton’s, and Roots, is driven by the agency work put into building their brands. When you have worked extremely hard to create a strong brand, the last thing you want is to be associated with something negative, and especially something negative and false. Here are a few ways to help protect your brand from fakes news.

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Myths That Can Destroy Your MBA Application

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MBA is in huge demand and there is not denying it. One of the important things you can do with your life is doing MBA from a reputable university. Anything worth achieving requires a lot of hard work. People all over the world put their time and energy in the pursuit of MBA degree but there are certain misconceptions that have paved their way when applying for your MBA.

We will look to shun some of those myths in this post. So read on!

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