Category Archives: Advertising

How to Get the Best Signage for Your Shop Type

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  In a world where business competition can be fierce, business owners who want to stand out and improve their reputation should tap into the power of optimized advertising. You probably have quite a few advertising techniques you employ. One of the simplest and most effective ways to enhance your company’s current advertising strategies is through old-fashioned signage techniques. To… Read more »

Worth It? Putting a Price on Your Advertising Efforts

Out-of-control spending on advertising can literally drive you out of business. The idea that pouring an ever-increasing stream of dollars into that rabbit hole marked “marketing” always yields a commensurate return, is a fallacy. It might be time to step back and take a look at how to reduce advertising costs while increasing the bang for your buck. Here are… Read more »

3 Reasons Facebook ads will get you the best ROI

Newcomers to online advertising can easily get caught up in the next trendy platform, spending a great deal of time and money generating quick shares and likes. However, a successful ad campaign requires effective marketing tools that will funnel your customers from awareness to purchase. For video advertisements that work, you don’t need to go further than Facebook. They may… Read more »

4 Top Ways to Advertise Your Accounting Services Online

If you’ve gained a bachelor's degree in accounting from studying for an online accounting degree and you’ve had the experience working for some of the top firms in the country, you may feel it’s time to head off to offer your own freelance accounting services. If you have your own clients but you’re looking to fill your time with more… Read more »

PPC 101: 5 Tips for AdWords Beginners

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Constructing a cohesive Pay Per Click (PPC) campaign more challenging than it looks. Although it’s an intuitive and easy-to-use platform, Google AdWords still has a number of quirks that can go unnoticed by most beginners. I was fortunate to have taken an AdWords intensive course with Perry Marshall back in 2013. He along with a handful of other PPC experts… Read more »