Category Archives: Best Practices

Avoid Ambiguity

“Avoid Ambiguity” sounds simple enough – who wants to be ambiguous? But even that bastion of verbal clarity Apple occasionally trips up. See an example ambiguity in action and contrast it with the clarity of StikiPad’s sign-up form. Read on…

People Can’t Respond To What They Can’t See

Low-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t read them. Ken Schafer shows us examples of what to do and what not to do – yes Apple, we’re talked to you!

The Importance of Human Readable URLs

Ken Schafer points out that human readable URLs are a best practice that sites need to adopt – and not just to make humans happy. Find out why and see examples of bad, better and best practices for structuring your URLs.

New Category – Best Practices

Just a quick note to point out that we’ve added a new category for “Best Practices” to capture tips, design patterns, and other recommendations for “standard operating procedures” for any self-respecting web site, e-mail program, or marketing campaign.