Category Archives: Best Practices

People Can’t Respond To What They Can’t See

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Low-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t read them. Ken Schafer shows us examples of what to do and what not to do – yes Apple, we’re talked to you!

The Importance of Human Readable URLs

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Ken Schafer points out that human readable URLs are a best practice that sites need to adopt – and not just to make humans happy. Find out why and see examples of bad, better and best practices for structuring your URLs.

Building Trust – Explain How You Make Money

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Ken Schafer identifies a best practice for corporate web sites and Web 2.0 start-ups alike. Read how a lack of transparency into your site’s motivation could be hindering growth – and see how to do it right.

New Category – Best Practices

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Just a quick note to point out that we’ve added a new category for “Best Practices” to capture tips, design patterns, and other recommendations for “standard operating procedures” for any self-respecting web site, e-mail program, or marketing campaign.

Some People Think TD.com Is Always Offline

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Ken Schafer points out that the TD Bank might have a problem on their hands that could be corrected with a few lines of code. Is your site suffering the same plight?