Category Archives: Bill Sweetman

79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja.

(ED. One thing I have learned over the many years I have been in this industry, just like the old E. F Hutton ad … when Bill Sweetman talks … I listen. Simply, he has never steered me wrong.) Startups without the optimal domain name face an uphill marketing battle. Choosing a hard-to-spell name that fails the “Radio Test” is… Read more »

10 Twitter Tips for Professionals

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by Bill Sweetman After the unexpected popularity of my article 10 Facebook Tips for Professionals, I figured I would follow it up with some tips for the micro-blogging platform known as Twitter. Although Twitter has been around since 2006, it's only recently started to generate interest from the public at large. One of the things I like the most about… Read more »

Torpedoes, Carrots, and Pythons: My Favourite Spam Subject Lines

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by Bill Sweetman While I despise spam email, I must confess that I get a certain guilty pleasure from the copywriting 'skills' of the spammers. A few years ago, I started collecting some of the more outlandish and (at least to me) amusing email subject lines from the many thousands of spam emails I received promoting various 'solutions' related to… Read more »

Ten Must-Have iPhone Apps for Marketers

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by Bill Sweetman Now that I've owned (and loved) my iPhone for nearly a year, I thought it would be helpful to share my personal recommendations on iPhone apps (programs) that a marketer would find useful. These are apps that I use on a daily or weekly basis, and in most cases these are free. As with anything Mac-related, opinions… Read more »

Pluck On Demand – Bill Sweetman’s 2008 Favourite Thing

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by Bill Sweetman Launched last month, Pluck On Demand is a free service that helps Web publishers increase traffic to their sites through the addition of relevant content and social media interactions. Within minutes of adding one or a series of Pluck On Demand widgets to their Website, publishers can add hundreds of pages of relevant content, including articles and… Read more »