Category Archives: Branding

The Brand

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Recently on Linkedin in the Brand and Communication Management Group, there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some incredible thinking. I… Read more »

How to Build Your Brand on Social Media

Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely… Read more »

Everything You Need to Know about Shaping Your Brand’s Voice

As individuals, we have control over the way we present ourselves to others. Our mannerisms and our speech leave impressions on those with whom we interact, and we can adjust… Read more »