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Category: Branding

How to Build Your Brand on Social Media

How to Build Your Brand on Social Media
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?

Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.

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Subtle Changes: How to Shift Your Brand to a New Set of Customers

Brand perception is the way a particular logo or brand name is perceived by the general public. It has to do with the emotions it…

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Everything You Need to Know about Shaping Your Brand’s Voice

As individuals, we have control over the way we present ourselves to others. Our mannerisms and our speech leave impressions on those with whom we…

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The Gathering – Banff February 20, 2014 – 5 (ish) Questions with Chris Kneeland

We love "Big Ideas" at One Degree. When I heard about this event I wanted to know more, and wanted to share the details, the background and offer you, our readers, a chance to take in this great event. You will see a display ad to the right with an exclusive code to the One Degree readers for $200 off the conference ticket.

Here is the link http://www.cultgathering.com/ and the code is GHT432.

Calgary-based engagement agency, Cult Collective, had a pretty bold idea: Create a secret circle of cult brands and invite them to a mountain hideaway to swap ideas and honour each other in ceremonious ritual.

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