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Category: Branding

Observed: URLs Gone Wild

I still kick myself for not following through on an idea for a book I had during the early days of the Dotcom boom. I had been on a business trip to San Francisco – arguably the epicentre of the Internet ‘gold rush’ – and while I was there I started to notice all the unusual places that URLs were plastered.
Sure, people were promoting ‘’ on billboards and posters, but creative (or maybe desperate) marketers were also putting their URLs on other, uh, interesting things. Had I been more on the ball at the time, I would have started documenting this phenomenon with my camera.
Even without photographic evidence, I still thought it would be beneficial, even inspirational, to share with One Degree readers some of the more memorable places I’ve seen URLs advertised over the years.

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Polyester, the Internet, and the Rise of McCool

You may not have heard, but “McDonald’s”: “is”: “in”: “talks”: “with”: “some”: of the most influential purveyors of “hip” around – namely P. Diddy, Tom Hilfiger, and Russell Simmons to name a few – with the plan to re-envision their employee uniforms.

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