Category Archives: Branding

Polyester, the Internet, and the Rise of McCool

You may not have heard, but McDonald’s is in talks with some of the most influential purveyors of “hip” around – namely P. Diddy, Tom Hilfiger, and Russell Simmons to name a few – with the plan to re-envision their employee uniforms. All this to change their image from a “purveyor of fat to a phat icon” according to Ad Age. Sounds like a big order with an even bigger price tag, an estimated $80 million US.
This may be a good move to attract youth to flip burgers, but McDonald’s has missed the McBoat on where teens live and what they consider cool…