Category Archives: Branding

Integrated Brands: A showcase of strategic communications

Where to find inspiring marketing? Two decades ago if you needed inspiration you could leaf through any number of huge books that showed winners of the CLIOs, Golden Pencils, ADDYs, LIAAs and the Cannes International Advertising Festival. There you would see page after page of amazing ideas. What you discovered mattered because those were the days when advertising was at… Read more »

A Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?

By Peter Mosley This has been really bugging me for a week. As a back story, I am an avid golfer. I also get Golf Digest every month and in the recent issue was a full-page ad for Pebble Beach Resorts. Now, if you golf you know Pebble Beach. The Holy Grail of golf. The Vatican of Golf! Also I… Read more »

Communicating Social Values Improves Brand

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By Jesse Hopps Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a significant impact on a company’s long-term success. Increase brand value by developing a communication plan for the organization’s social values. What is Social Value Messaging?… Read more »

Branding Online – How Big Brands Fail To Capitalize With SEO

By Mark Nicholson The new marketing presents many opportunities and challenges for brands to get in front of customers, but many of them have yet to use the web to its full marketing potential. While social media has been getting most of the attention recently, and online advertising is used to some extent, most brands have sidestepped one area that’s… Read more »

Where have all the swords gone?

By Alistair Bruyns Back in the day brands would stand on the mountain top and shout their sole purpose for existing – the one compelling reason people should make them part of their everyday lives. I remember days of yore where businesses would go to war to defend their value-propositon and rally resources around ensuring they had purpose in people’s… Read more »