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Category: Branding

Brand vs Commodity

By Peter Mosley Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean 15 pages representing…

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Strike up the bland!

By Peter Mosley From the Trendwatching site. Warning! If you are a marketer, a brand manager or an agency professional. This is a cautionary tale.…

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Achieving Brand Consensus

By Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will…

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Branding Canada, Eh!

by Lynda Partner The best part about blogging is that it can be about opinions, unconstrained by the lack of context or data, just pure…

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Meltdowns, Monitizaton and Monks. The week in review: Friday the 13th edition, February 2009

New Contributors This Week We have two new contributors this week:  Chris McGrath who brought us the Penn State intranet case study and Brad Grier…

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