Category Archives: Branding

Brand vs Commodity

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By Peter Mosley Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some incredible thinking. You should do yourself a favour and check out this group. I thought it would be interesting to port this over to One Degree and see what you… Read more »

Strike up the bland!

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By Peter Mosley From the Trendwatching site. Warning! If you are a marketer, a brand manager or an agency professional. This is a cautionary tale. Please … do not watch. 1. The Next Big Thing Even in a hyper-connected world, it’s still possible to see The Next Big Thing coming before the ‘masses’ do. Here's proof. 2. Car vs. Phone… Read more »

Achieving Brand Consensus

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By Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand. Use Demand Metric’s downloadable Branding Selection Tool to help… Read more »

Branding Canada, Eh!

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by Lynda Partner The best part about blogging is that it can be about opinions, unconstrained by the lack of context or data, just pure opinion. Last week I went to a breakfast session put on by the good folks at Leger Marketing. The talk was about branding a nation as opposed to a corporation. I was fascinated by the… Read more »

Meltdowns, Monitizaton and Monks. The week in review: Friday the 13th edition, February 2009

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New Contributors This Week We have two new contributors this week:  Chris McGrath who brought us the Penn State intranet case study and Brad Grier who debuts by curating this week's WIR post.  Welcome to both of you! Thanks to Our Sponsors! Our lead sponsor this month is eMetrics Marketing Optimization Summit in Toronto and SMX Search Analytics in Toronto…. Read more »