Category Archives: Derek Lackey

CASL – The Hierarchy of Email Consent

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By Derek Lackey Not All Email Consent is Equal Some forms of email consent are just better than others under our new CASL rules. What makes them better is: 1. the clarity… Read more »

Fish Where the Fish Are

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 By Derek Lackey There's a lot of talk these days as to which media CMO's should be paying attention to. Is social media marketing better than email marketing or TV advertising… Read more »