By Keith Holloway What do you do when a new contact is added to your email list? Do you nurture that new prospect in a specific, methodical way that moves… Read more »
By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they… Read more »
New Canadian Anti-Spam Legislation Requires You Take Immediate Action The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014! You have no doubt been receiving "opt-in" emails for a… Read more »
by Rebecca Atkinson Marketing Sherpa‘s 2009 Email Benchmark Guide said to increase opt ins, you should offer real benefits to your potential subscriber. Previous Benchmark Guides have also said that… Read more »
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