Category Archives: E-mail Acquisition

How to Create a Simple and Effective Drip Campaign

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By Keith Holloway What do you do when a new contact is added to your email list? Do you nurture that new prospect in a specific, methodical way that moves them towards the sale? Do you leave them with a few links to some content, your product page, and no follow-up? Or worse, do you only send them the regular… Read more »

We’re Marketers. We Can’t Help Ourselves. Why CASL Exists.

By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they are now off the hook in terms of needing to be CASL compliant by July 1st. The simple answer is NO. The private of action is only one section of… Read more »

The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014!

New Canadian Anti-Spam Legislation Requires You Take Immediate Action  The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014! You have no doubt been receiving "opt-in" emails for a month or so, and if you have a list of your own you should be sending out your own opt in email. Now would be good!    Here is a… Read more »

Increasing Subscribers is More than Offering Incentives – 5 Tips for Improving the Sign-Up Process

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by Rebecca Atkinson Marketing Sherpa‘s 2009 Email Benchmark Guide said to increase opt ins, you should offer real benefits to your potential subscriber. Previous Benchmark Guides have also said that if you can improve your opt-in conversions on your website by 25-40% – which are not uncommon result during design tests – your list will grow significantly and those new… Read more »