Category Archives: E-mail Acquisition

We’re Marketers. We Can’t Help Ourselves. Why CASL Exists.

By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they… Read more »

The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014!

New Canadian Anti-Spam Legislation Requires You Take Immediate Action  The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014! You have no doubt been receiving "opt-in" emails for a… Read more »

Increasing Subscribers is More than Offering Incentives – 5 Tips for Improving the Sign-Up Process

by Rebecca Atkinson Marketing Sherpa‘s 2009 Email Benchmark Guide said to increase opt ins, you should offer real benefits to your potential subscriber. Previous Benchmark Guides have also said that… Read more »