Category Archives: E-mail Acquisition

How to Create a Simple and Effective Drip Campaign

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By Keith Holloway What do you do when a new contact is added to your email list? Do you nurture that new prospect in a specific, methodical way that moves… Read more »

The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014!

New Canadian Anti-Spam Legislation Requires You Take Immediate Action  The CASL (Canadian Anti-Spam Law) is taking affect July 1, 2014! You have no doubt been receiving "opt-in" emails for a… Read more »

Increasing Subscribers is More than Offering Incentives – 5 Tips for Improving the Sign-Up Process

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by Rebecca Atkinson Marketing Sherpa‘s 2009 Email Benchmark Guide said to increase opt ins, you should offer real benefits to your potential subscriber. Previous Benchmark Guides have also said that… Read more »