Category Archives: E-mail Marketing

Tips to Construct a Successful Company Newsletter

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Email newsletters are one of the most versatile and cost-effective marketing tools available to businesses of every size. Whatever your marketing goals, email newsletters are an excellent method of delivering your marketing message to a receptive audience that has already given you permission to send them emails. While just anybody with basic typing abilities can write an email newsletter, creating one that… Read more »

How to Create a Simple and Effective Drip Campaign

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By Keith Holloway What do you do when a new contact is added to your email list? Do you nurture that new prospect in a specific, methodical way that moves them towards the sale? Do you leave them with a few links to some content, your product page, and no follow-up? Or worse, do you only send them the regular… Read more »

We’re Marketers. We Can’t Help Ourselves. Why CASL Exists.

By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they are now off the hook in terms of needing to be CASL compliant by July 1st. The simple answer is NO. The private of action is only one section of… Read more »

Email Marketing 101: How to Achieve a Successful Email Marketing Campaign

In 2014, there were around four billion registered email addresses worldwide with an average of 1.6 accounts per person. That figure alone can put an end to all kinds of debates on whether an email marketing campaign has its merits. Also, further research revealed that consumers who receive emails have a tendency to order 28% more often and spend 83%… Read more »

CASL – The Hierarchy of Email Consent

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By Derek Lackey Not All Email Consent is Equal Some forms of email consent are just better than others under our new CASL rules. What makes them better is: 1. the clarity of the opt-in. An Express Opt-in, presented with CASL compliant language and information is always an intentional act on the part of the person opting -in. There is no ambiguity…. Read more »