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Category: E-mail Marketing

Tips to Construct a Successful Company Newsletter

Email newsletters are one of the most versatile and cost-effective marketing tools available to businesses of every size. Whatever your marketing goals, email newsletters are…

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We’re Marketers. We Can’t Help Ourselves. Why CASL Exists.

By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have…

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Email Marketing 101: How to Achieve a Successful Email Marketing Campaign

Email_ss_1920In 2014, there were around four billion registered email addresses worldwide with an average of 1.6 accounts per person. That figure alone can put an end to all kinds of debates on whether an email marketing campaign has its merits. Also, further research revealed that consumers who receive emails have a tendency to order 28% more often and spend 83% more on their purchases. To put it simply, that’s a very strong ROI for an often overlooked method of online marketing.

The good thing is that it’s never too late to start your own campaign. Better yet, setting it all up has been made easier by a number of excellent email marketing tools and service providers. For one, sending newsletters with ActiveTrail’s mobile-friendly templates can improve customer engagement, since more than half of emails are now being accessed through mobile devices.

With that in mind, here are other important factors that can contribute to a successful email marketing campaign.

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CASL – The Hierarchy of Email Consent

By Derek Lackey Not All Email Consent is Equal Some forms of email consent are just better than others under our new CASL rules. What makes…

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