Category Archives: Event Notes

The Gathering – Banff February 20, 2014 – 5 (ish) Questions with Chris Kneeland

We love "Big Ideas" at One Degree. When I heard about this event I wanted to know more, and wanted to share the details, the background and offer you, our readers, a chance to take in this great event. You will see a display ad to the right with an exclusive code to the One Degree readers for $200 off… Read more »

Interview with Stephen Henrik at Mobile Innovation Week

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By David Offierski Stephen Henrik, Director of Business Development for the Globe and Mail addresses how the paradigm shift for content delivery requires new models of monetization in his video interview for onedegree.ca The reality that mobile user is able to create an a-la carte-menu of media that is always “in hand” means media budgets will continue to shift to… Read more »

Interview with Mark Thomson at Mobile Innovation Week

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By David Offierski In this interview, Mark Thomson, Director of Mobile for The Weather Network & MeteoMedia, gives a great example of how mobile content allows an unprecedented ability to deliver information and services in a highly contextualized manner. This 1-to-1 request for content allows marketers to deliver contextualized ads to users that will boost relevancy and conversions to sales…. Read more »

Interview with Tim Bishop at Mobile Innovation Week

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By David Offierski Tim Bishop, from IMI International Consulting shared some insights from the Consumer Track report on how media spend will shift towards mobile channels as consumers shift their behavior towards consuming content through the device that is always “in hand”. Another interesting tidbit, Coca-Cola, the worlds largest media buyer, now has a line item on their marketing budget… Read more »

Report from AdLounge’s Conversuasion Event

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by Tim Willison Like many of my friends involved in interactive media, I find it hard sometimes to get an evening out.  In the hustle and bustle of it all, it is easy to lose sight of one thing: it is play we do.  We are lost without our sense of humour, our capacity for wonder, and our ability to… Read more »