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Category: Industry News

News Flash – ThinData Acquired by Transcontinental

This just in … Transcontinental acquires ThinData: Transcontinental Inc. today announced the acquisition of ThinData Inc., Canada’s leading permission-based email marketing services firm. This partnering…

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IAB Canada’s Standard Ts+Cs and Late Creative Policy for Online Advertising in Effect March 1, 2008

In October 2007, IAB Canada announced the creation of a standard Terms and Conditions (T’s and C’s) for online advertising as well as a Late…

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Stacey Grant-Thompson from Rogers Canada on Mobile Advertising and Data Rates at IAB Big Day in Toronto

By Joy Boyson I interview Stacey Grant-Thompson of Rogers Canada at the Interactive To The Max Big Day conference in Toronto, November 22, 2007. Stacey…

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SocialAds: The worst kept secret in marketing

Forget the Microsoft deal. The real sign of Facebook’s maturity? Its new PR tactics, now featuring announcements of important upcoming announcements and information strategically leaked to highly trafficked blogs.

Such it is that our 23-year-old social overlord’s secret advertising announcement, scheduled for tomorrow in New York, has received more thorough analysis than the federal government’s budget, despite no official confirmation in Zuckerberg’s status.

If even half the speculation proves true, that status might tomorrow read: “Mark is becoming the richest twentysomething in history by helping advertisers know you better than your mom.”

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IAB Canada Launches “Social Network”

The Interactive Advertising Board of Canada has launched a “social network” to celebrate their 10th anniversary. The site, www.iabcanada10th.com, collects stories, photos and videos from the interactive scene from the last 10 years.

I’m not sure I’d call it a social network, but it is a great project for people to share their stories and tall tales from the first 10 years in our industry.

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