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Category: Industry News

Tucows Buys Kiko

Yes, I was supposed to be fishing. And Tucows’ CEO Elliot Noss was supposed to be lounging on the dock at the cottage. Still, during our supposed downtime Tucows managed to buy one of the hottest web apps out there and launch a corporate blog to set the stage for announcing it to the world. Read on…

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Five Questions For’s Ambassador

One Web Day
To find out a bit more about “”: we decided to ask Five Questions of the site’s “Ambassador” Gavin Michael Booth.
*One Degree: One Web Day Ambassador is a pretty cool gig. How did you get such an exalted title?*
Like the lady of the lake throwing a sword to Arthur… the Masters of “CIRA”: passed on an email knighting me as Ambassador!
How that happened? Well in a quest to find the One Web Day Ambassador they were looking for someone who had the ability to host the daily video blogs as well as work behind the scenes to direct/edit the clips as the tour went from city to city. In addition to those two key items, they were looking for someone web savvy enough to have a firm grip on how important and how powerful a tool the Internet has become for Canadians. “FUSE Marketing Group”: and CIRA found me primarily through searching “MySpace which I actively use”:
I am owner of Mimetic Productions in Windsor, Ontario and work primarily as a feature film and music video director… as well as shooting tour videos for several high profile musicians. I’ve always utilized the web as Mimetic’s primary way to share our finished media and promotions for our films with the world. Blogs, behind the scenes video clips, a reality show focused on Mimetic’s challenges and triumphs, etc. All this made me a good candidate for the Ambassadorship!
*One Degree: Does the title come with any particular perks?*

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BarCamp Earth Is This Weekend

BarCamp Earth is this weekend. Toronto, Vancouver and Sudbury will be hosting unconferences as part of the self-organized festivities.

If you don’t know what that last sentence meant, click through to find out more…

If you did understand it, click through to find out more too!

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Five Questions For Kathryn Lagden, AIMS

Kathryn Lagden
Kathryn Lagden joined “AIMS Canada”: as General Manager in March 2006.
She first experienced AIMS when she joined as a member in 1998. AIMS is Canada’s largest Internet association, representing over 5,000 members from a broad range of roles and industries and with varying levels of online experience. From long term Internet aficionados to relative newcomers, the association’s members all have the common desire to stay informed and up-to-date with the latest industry developments.
Active in the community, Kathryn is a regular guest speaker at Ryerson University and a member of the Humber College Marketing Program Advisory Board.

*One Degree: Hey Kathryn, what’s new at AIMS?*
What a great question! There’s so much happening at AIMS right now and I do like talking about it.
A few weeks ago we launched the “AIMS blog”: (more about that in a moment) and we also just launched “our new website”:
We’re in the midst of planning the AIMS 10th anniversary bash. We’ll mark the occasion with an event on September 20th. Shel Holtz will join us to talk about “How Social Media is Changing Everything You Know”. (Plans are also in the works for a geek dinner the night before). We’re also ramping up quickly for our other fall events and will have more details on those shortly.
Beyond the blog, website, and events what I find most exciting is how engaged members are with the association. In the last couple of months we’ve set up a number of volunteer committees who are helping in all aspects – over 40 people helping with everything from event topics to promoting AIMS and our events.
We’ve had a good response from sponsors. We’re still finalizing details but we’ll have an announcement up shortly to talk about our new sponsors and what they’ll be offering members.
*One Degree: What’s the response been to the new blog?*

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Breaking News – Hot Banana and Clicktracks Acquired by JL Halsey

Big news today – Barrie-based start-up “Hot Banana”:, (see our “Five Questions for Krista Lariviere – President, Hot Banana”: for background) has been acquired by “JL Halsey”: for around $2 million.
While the name JL Halsey might not ring a bell, many marketers will be familiar with their services such as “Lyris”:, “Sparklist”:, and “EmailLabs”:

At the closing of the Hot Banana acquisition, Halsey paid the owners of Hot Banana approximately 1.9 million Canadian dollars in cash and will make installments totaling up to approximately 750,000 Canadian dollars if Hot Banana achieves specified revenue and technology integration targets in the first and second year following the closing. An additional 500,000 Canadian dollars will be paid subject to working capital and other adjustments.

Interestingly, the company announced the acquisition of popular web analytics firm “Clicktracks”: at the same time.
The core of the press release with all the details follows the break…

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