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Category: Industry News

In the news … January 4, 2019

Brand Storytelling: Focus On People Not Products The harsh truth is: stories are shared because audiences find them interesting, not because they belong to a…

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In the news … January 3, 2019

The best and worst branding of 2018 Another year. Another bajillion dollars invested in branding. Some of it was good. Some of it was terrible.…

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In the news … January 2, 2019

5 Brand Management Mandates For 2019 2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to…

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In the news … Friday December 14, 2018

Lottery agencies turn to online sales, interactive displays in hopes to appeal to younger customers “I’ve never bought a lottery ticket on my own.” She…

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In the news … Thursday December 13, 2018

The hottest branding trend of the year is also the worst The worst branding trend of 2018 is the one you probably never noticed. I…

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