As companies are allocating millions of dollars towards interactive web solutions to push their products to consumers, the International Advertising Bureau’s stirring up some water, demanding some transparent reporting.
Click through to read the whole scoop.
Toronto-based ad agency Cundari launched a new social media practice on Monday, called Social POV. Headed up by Eli Singer, creator of Casecamp and One Degree contributor, Social POV takes a unique approach by focusing on the social (ie, the community), and not on the media.
Click through to read a deeper profile on Social POV.
This morning I attended the “AIMS Canada”:http://www.aimscanada.com AM conference on Building Online Communities. Below is a recap of the conference, with some great take-away.
Sao Paolo, Brazil, removes all outdoor billboard ads, as the city is blanketed with naked negative space.
Click through to read about this interesting move in Brazil, and about a local project in Toronto trying to save us from the same problem.