Category Archives: Industry News

Interactive Advertising Bureau Challenges ComScore and Nielsen

As companies are allocating millions of dollars towards interactive web solutions to push their products to consumers, the International Advertising Bureau’s stirring up some water, demanding some transparent reporting.

Click through to read the whole scoop.

Canada’s Social Space Gets A New POV

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Toronto-based ad agency Cundari launched a new social media practice on Monday, called Social POV. Headed up by Eli Singer, creator of Casecamp and One Degree contributor, Social POV takes a unique approach by focusing on the social (ie, the community), and not on the media.

Click through to read a deeper profile on Social POV.

Naked Billboards In Brazil: Toronto Next?

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Sao Paolo, Brazil, removes all outdoor billboard ads, as the city is blanketed with naked negative space.

Click through to read about this interesting move in Brazil, and about a local project in Toronto trying to save us from the same problem.

CNMA Announces 2007 Finalists Announced

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The Canadian New Media Awards announced their 2007 finalist for the awards, which will be held in Toronto on May 28th at The Carlu.

For a full list of the categories and finalists, head over to the 2007 finalist award page.

Make sure not to forget to sign up for the gala through the online ordering page.