Category: Industry News

News Flash – ThinData Acquired by Transcontinental

This just in … Transcontinental acquires ThinData: Transcontinental Inc. today announced the acquisition of ThinData Inc., Canada’s leading permission-based email marketing services firm. This partnering of industry leaders will shape… Read more »

IAB Canada’s Standard Ts+Cs and Late Creative Policy for Online Advertising in Effect March 1, 2008

In October 2007, IAB Canada announced the creation of a standard Terms and Conditions (T’s and C’s) for online advertising as well as a Late Creative Policy.  Since the announcement,… Read more »

SocialAds: The worst kept secret in marketing

Forget the Microsoft deal. The real sign of Facebook’s maturity? Its new PR tactics, now featuring announcements of important upcoming announcements and information strategically leaked to highly trafficked blogs.

Such it is that our 23-year-old social overlord’s secret advertising announcement, scheduled for tomorrow in New York, has received more thorough analysis than the federal government’s budget, despite no official confirmation in Zuckerberg’s status.

If even half the speculation proves true, that status might tomorrow read: “Mark is becoming the richest twentysomething in history by helping advertisers know you better than your mom.”