Category: Industry News

Take Profectio’s Search Engine Marketing Survey!

As we all know, Search Engine Marketing has become a powerful part of the overall advertising and marketing mix, but, to date, there really hasn’t been any solid Canadian data.

Dave Forde over at Profectio is trying to change that! has recently launched their “Secrets to Effective Canadian Search Engine Marketing (SEM) Survey” and is looking for our input. Once the survey results has been compiled, Dave ensures me that they’ll be shared. So make sure your input is received!

And just in case you needed another incentive for helping out a fellow Canadian marketer), Profectio is also giving away a couple of cool prizes. So, go, take the survey. Now!

Time Flies: Canada’s Digital Marketing Conference Turns Ten

The death of Princess Diana. The Bre-X scandal. James Cameron’s Titanic.
Where were you in 1997? Were you working in Internet marketing?
Although it seems hard to believe, this year marks the – gasp! – 10th anniversary of the Canadian Marketing Association’s Digital Marketing Conference.

All of Canada showcased at 2007 CNMA awards

Last week I attended the 2007 Canadian New Media Awards. In addition to the hilarity of Debra DiGiovanni and the glitz of the Canadian digerati, I found out about a number of non-Toronto-based new media programs, people, sites and projects. Click through for the scoop!