Category: Industry News

Don Tapscott Inspires At The CMA’s National Convention


The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm. Author of Wikinomics, Don spoke on the transformation of marketing, and described the web as “becoming a new form of production,” as all users connect to it and collaborate.

Click through to read a full expose on his presentation…

The CMA National Convention: Networking in Ottawa


Next week The CMA’s National Convention & Trade Show will be taking place in Ottawa. Spanning three days, the event is laden with insightful marketing gurus, throughout the well laid out agenda.

The CMA describes the event as one which “will provide you with the knowledge, leading edge solutions, and competitive advantage you need to take your business to the next level of success.” Also noted as a great networking and business generating venue, the event would not be complete without a great speaker lineup.

The three-day event will divide itself between Intensive and Concurrent sessions, as well as a variety of keynotes and plenty of networking time. Take a look at the program timetable to see the daily setup of the event, and then visit the registration page.

I will be attending the conference as well, so feel free to introduce yourself and say hello!

Social Media Sticks It To The Man


Last week news broke that popular social media news site had removed articles in its index after being pressured by big media through legal manners. In an article posted on Digg (at which point it was Dugg) was the deception key for the newly-released HD-DVD format.

Click to read more.

A Whole New Scene – National Rewards


What began as a pilot project in Toronto, the Scene card has now become a national rewards program. The Scene card – a rewards program partnered with Cineplex and Scotiabank, it allows users to accrue points redeemable for free movie tickets…

Click through for more information.