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Category: Industry News

Illumination 2006 – A Direct Marketing Recap


Yesterday the CMA held its Direct Marketing conference in downtown Toronto. One Degree was in attendance, and has some exclusive photos and videos from the event. Read on for a recap of the event.

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Mesh Is Coming


I managed to drop by the Irish Embassy pub for a little pre-mesh get together the other night. In case you haven’t heard, Mesh was this little ‘unconference’ that a bunch of guys organized with zero advertising but still sold out the joint through word of mouth marketing (read blogs).


Paper & Digital – The CMA’s Direct Marketing Conference


The Canadian Marketing Association’s Direct Marketing Conference is coming up next week, on Tuesday November 21st. I will be there reporting with photos and videos. Before the event though, I had an opportunity to chat with event organizer Robin Whalen.

Click to read the article, and hear what she has to say about the event, and why you should sign up.

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A CaseCamp Invitation & Second Life Top-10 List


CaseCamp is going all digital December 14th in Second Life. If you’re like me, you’ve never been ‘in-world’ and are a little curious. Read on to learn why this is an opportunity worth taking.

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Bubbleshare Bought By News Corp For MySpace?


Word on the street is that the way-cool Toronto-based photo-sharing app Bubbleshare has been purchased by News Corp. and will be incorporated into MySpace as a future feature.

Apparently the team has already move to California to work on integration. We’re trying to confirm this now.

If this is the case this will be a second success for founder Albert Lai who we interviewed about Bubbleshare as part of our Five Questions feature.