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Category: Industry News

Naked Billboards In Brazil: Toronto Next?


Sao Paolo, Brazil, removes all outdoor billboard ads, as the city is blanketed with naked negative space.

Click through to read about this interesting move in Brazil, and about a local project in Toronto trying to save us from the same problem.

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CNMA Announces 2007 Finalists Announced


The Canadian New Media Awards announced their 2007 finalist for the awards, which will be held in Toronto on May 28th at The Carlu.

For a full list of the categories and finalists, head over to the 2007 finalist award page.

Make sure not to forget to sign up for the gala through the online ordering page.

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Rock, Paper, Scissors: One Degree Gets The Lowdown

Doug Walker, creator of the Rock, Paper, Scissors Society (RPS), presented “the doubest idea he ever had, but also the most successful.”  Through purely Word…

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Liveblogging From The CMA’s WOM Conference

Arriving late after some TTC congestion, I caught the tail-end of Sean Moffitt and Louis Gagnon’s opening remarks from the CMA’s Word of Mouth conference. The duo introduced Jackie Huba, author of Citizen Marketers: When People are the Message. In her morning keynote Jackie spoke about how consumers are taking ownership of brands, and voicing their opinions in democratized online mediums. Providing statistics boasting Canada’s online penetration – 58% of us reading blogs – Canadians are amongst the 48 million people in North America who have created something online; bogs, videos, etc. Jackie described us as “connected amateurs marketing ourselves around the world.” Jackie identified and outlined four online personalities, which she called the 4 F’s, of how citizen marketers effect brands and branding:

  1. Citizen_marketers_book Firecrackers: These users create explosive growth on the web, which has a rapid short-term penetration, which fizzles quite quickly after it was created.
  2. Filters: This user is also known as a brand journalist, and is a product or brand aficionado, who profile brands simply because they are passionate about it. 
  3. Fanatics: These creators are completely crazy for your product of brand, and are dedicated to what you do in a fanatic way.
  4. Facilitators: Jackie described this as the most complex group, who utilize forums and BBS systems to create communities. Fan sites and community hubs are where, as Jackie displayed, there are hundreds and thousands of visitors, but only 1% of those visitors are creating content.
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AIMS GM Kathryn Lagden Steps Down

Sad news today from AIMS(Association of Internet Marketing & Sales) President Bruce Powell, AIMS General Manager Kathryn Lagden is leaving the association – Canada’s largest organization for Internet marketers.
Here’s the announcement he just sent to AIMS members:

On behalf of the board of directors, I’m writing to share the news that Kathryn Lagden, General Manager of AIMS, is leaving the association and moving on to a new opportunity.
This was a tough decision for Kathryn. As many of you know she is passionate about AIMS and the role it plays in bringing together the internet marketing community. She has been offered an exciting opportunity and has made the difficult choice to leave AIMS.

Thanks to an active community of members, volunteers, and sponsors we’ve implemented a number of initiatives at AIMS over the last year and we’re well poised for continued growth and expansion as we hire new leadership to manage the day-to-day operations.
Over the next month, Kathryn will be putting the pieces in place for a successful transition. She will remain the main point of contact for the next few weeks and will provide updates as we transition her responsibilities.

The last few years have been an exciting time of renewed activity in the internet sector. AIMS has experienced a similar renewal and will continue building on this resurgence. We’re committed to implementing new initiatives to help members connect, discuss, learn and network at our monthly events and online.
Kathryn has made an enormous contribution to AIMS in the past year and we are grateful for her hard work, resourcefulness and dedication. While we are sorry to see her leave, we are at the same time pleased for her as she heads off to her new role. I hope you’ll join me in thanking Kathryn and wish her all the best in her future endeavours.
Bruce Powell
President, AIMS