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Category: Industry News

Five Questions For Kathryn Lagden, AIMS

Kathryn Lagden
Kathryn Lagden joined “AIMS Canada”: as General Manager in March 2006.
She first experienced AIMS when she joined as a member in 1998. AIMS is Canada’s largest Internet association, representing over 5,000 members from a broad range of roles and industries and with varying levels of online experience. From long term Internet aficionados to relative newcomers, the association’s members all have the common desire to stay informed and up-to-date with the latest industry developments.
Active in the community, Kathryn is a regular guest speaker at Ryerson University and a member of the Humber College Marketing Program Advisory Board.

*One Degree: Hey Kathryn, what’s new at AIMS?*
What a great question! There’s so much happening at AIMS right now and I do like talking about it.
A few weeks ago we launched the “AIMS blog”: (more about that in a moment) and we also just launched “our new website”:
We’re in the midst of planning the AIMS 10th anniversary bash. We’ll mark the occasion with an event on September 20th. Shel Holtz will join us to talk about “How Social Media is Changing Everything You Know”. (Plans are also in the works for a geek dinner the night before). We’re also ramping up quickly for our other fall events and will have more details on those shortly.
Beyond the blog, website, and events what I find most exciting is how engaged members are with the association. In the last couple of months we’ve set up a number of volunteer committees who are helping in all aspects – over 40 people helping with everything from event topics to promoting AIMS and our events.
We’ve had a good response from sponsors. We’re still finalizing details but we’ll have an announcement up shortly to talk about our new sponsors and what they’ll be offering members.
*One Degree: What’s the response been to the new blog?*

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Breaking News – Hot Banana and Clicktracks Acquired by JL Halsey

Big news today – Barrie-based start-up “Hot Banana”:, (see our “Five Questions for Krista Lariviere – President, Hot Banana”: for background) has been acquired by “JL Halsey”: for around $2 million.
While the name JL Halsey might not ring a bell, many marketers will be familiar with their services such as “Lyris”:, “Sparklist”:, and “EmailLabs”:

At the closing of the Hot Banana acquisition, Halsey paid the owners of Hot Banana approximately 1.9 million Canadian dollars in cash and will make installments totaling up to approximately 750,000 Canadian dollars if Hot Banana achieves specified revenue and technology integration targets in the first and second year following the closing. An additional 500,000 Canadian dollars will be paid subject to working capital and other adjustments.

Interestingly, the company announced the acquisition of popular web analytics firm “Clicktracks”: at the same time.
The core of the press release with all the details follows the break…

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BarCamp Wiki Goes Offline

It looks like the BarCamp wiki is down tonight. This shouldn’t impact Tuesday evening’s DemoCamp event in Toronto but it is a bit disconcerting. Here’s the rather ominuous error message…


DemoCamp Toronto 8 Happens Tuesday

Summer isn’t slowing down the BarCamp movement. Here are links to information on the eighth DemoCamp to hit Toronto. I’ll be there, will you?

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Second Toronto CaseCamp Announced

CaseCamp pulled over 70 Internet marketers for its first event only two weeks after it was formed. Now the third CaseCamp (second in Toronto) has been announced. Don’t you owe it to yourself to get involved? In a few years you’ll be able to start stories with “I remember when CaseCamp started. Back then…”

Update: The date has changed to accommodate two special Case Presenters and to take advantage of a great new venue. Click through to get the scoop from the organizer of this event, Eli Singer

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