Category Archives: Internet Marketing

We’re Marketers. We Can’t Help Ourselves. Why CASL Exists.

By Derek Lackey Since the postponement on June 8th of the private right of action section of the CASL law, a number of clients have contacted me asking if they are now off the hook in terms of needing to be CASL compliant by July 1st. The simple answer is NO. The private of action is only one section of… Read more »

PPC 101: 5 Tips for AdWords Beginners

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Constructing a cohesive Pay Per Click (PPC) campaign more challenging than it looks. Although it’s an intuitive and easy-to-use platform, Google AdWords still has a number of quirks that can go unnoticed by most beginners. I was fortunate to have taken an AdWords intensive course with Perry Marshall back in 2013. He along with a handful of other PPC experts… Read more »

Why Choosing the Right Payment Processing Company Matters

  As a business owner, you already know that every single decision you make regardless of how big or small, it affects your bottom line. Business decisions will either cost you money, bring you money, or a variation of both. Of course, as the old saying goes, you must spend money to make money, but you should be doing so… Read more »

Six web design tips that improve website conversion rates

You can improve your sales even if your website traffic remains at the same level. This is due to a new online marketing tool called Conversion Rate Optimization. These are not radical changes, but minor adjustments to customize the content of the website to meet the needs and desires of customers that you want to convert into buyers. Let us… Read more »

5 Reasons Your Business Needs a Website

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You might have heard a lot about how having a website is great, and be considering getting one yourself, but you’re wondering if you really need it, is it worth the hassle, won’t it cost a lot or take a lot of time to set up and maintain? Well, it really couldn’t be easier or cheaper, and almost anyone can… Read more »