Category Archives: Offline To Online

Net Rent – How Does it All Work?

      No Comments on Net Rent – How Does it All Work?

I have asked Holli Dawson to pen a few pieces around facilities, rent and office space. As SM matures I am seeing more and more folks making the move to their own office space. It can be daunting. Hope this and future articles help! In the world of real estate and housing rental, the term net rent or net lease… Read more »

Fernando Barbella on the Doritos “Bring Back the Slow Dance” movement at MIXX Spring 2009

      Comments Off on Fernando Barbella on the Doritos “Bring Back the Slow Dance” movement at MIXX Spring 2009

by Alexa Clark Last week at the IAB Canada MIXX Spring 2009 I interviewed Fernando Barbella from BBDO Argentina. In the first part of the interview, Fernando discusses the positive brand hijacking that occurred with Doritos' Bring Back The Slow Dance Movement. In addition to watching the interview, make sure you check out the great write-up of the Doritos case… Read more »

Ryan Wolman of Henderson Bas on integration of TV and Digital Brand Properties

      Comments Off on Ryan Wolman of Henderson Bas on integration of TV and Digital Brand Properties

by Alexa Clark Last fall at nextMEDIA’s Monetizing Digital Media’s conference, I chatted with Ryan Wolman, Creative Director at Henderson Bas.  Wolman shared his thoughts on the importance of strategic integration between a television property and its online counterpart. He also made the case why digital agencies are best positioned to do this.

The Rumours of Television’s Demise Have Been Greatly Exagerated

At least for Canadians aged 14 to 34. According to Youthography‘s most recent (June 2008) issue of "Forward" (their teaser for their meaty quarterly report "Ping"), 76.5% of Canadians aged 14 to 34 would use television if they were trying to advertise a message to people their own age (the percent pertains to those who rated television as either a… Read more »

Five Questions for FreshBooks

      Comments Off on Five Questions for FreshBooks

Saul Colt is the Head of Magic at FreshBooks. FreshBooks is an online invoicing, time tracking and expense tracking service designed for creative based professionals and freelance consultants. Saul describes his role as “Supplying the Ah-Ha moments by just being me”. One of those moments came recently when FreshBooks took to the road and drove from the Future of Web… Read more »