Category: Online Advertising

What You Should Know About Local Online Marketing

By Mario Parisé For all the opportunities the Web has created for businesses to go global, often unappreciated opportunities lie at the local level. In this article, we'll take a… Read more »

IAB Releases 2008 Online Ad Revenue Report – Final Number – US$23.4 Billion

Early last week, the Interactive Advertising Bureau in the US released their final internet advertising revenue numbers for 2008. It seems that despite a difficult U.S. economy, interactive advertising’s continued… Read more »

Motrin Mom Video Mishap

By Rebecca Bollwitt A few days ago the makers of pain-reliever Motrin (Johnson & Johnson) launched a commercial campaign that annoyed and outraged mothers around the world. "That couldn’t have… Read more »

The “Rights Stuff” Key to the Future of Online Ads

by Mark Sherman While the interactive revolution is here, the effective use of iconic media content on the web remains in its adolescence. Over the past decade, we’ve seen the… Read more »