Category Archives: Online Advertising

Measuring the real impact of display advertising

By Harmit Kamboe Hypothesis: Having maxed out the search budget for a client, I reluctantly decided to try out a small display network test. My expectation was that the overall… Read more »

What You Should Know About Local Online Marketing

By Mario Parisé For all the opportunities the Web has created for businesses to go global, often unappreciated opportunities lie at the local level. In this article, we'll take a… Read more »

IAB Releases 2008 Online Ad Revenue Report – Final Number – US$23.4 Billion

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Early last week, the Interactive Advertising Bureau in the US released their final internet advertising revenue numbers for 2008. It seems that despite a difficult U.S. economy, interactive advertising’s continued… Read more »

Motrin Mom Video Mishap

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By Rebecca Bollwitt A few days ago the makers of pain-reliever Motrin (Johnson & Johnson) launched a commercial campaign that annoyed and outraged mothers around the world. "That couldn’t have… Read more »

The “Rights Stuff” Key to the Future of Online Ads

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by Mark Sherman While the interactive revolution is here, the effective use of iconic media content on the web remains in its adolescence. Over the past decade, we’ve seen the… Read more »