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Category: Peter Mosley

Brand vs Commodity

By Peter Mosley Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean 15 pages representing…

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NISSAN Canada creates a viral hit with the Sentra SE-R

Nissan Canada, in partnership with TBWA\TORONTO, has created a unique video designed to highlight the joy and excitement of driving a Sentra. The SE-R Project,…

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New Biz!

By Peter Mosley 
Let's talk a moment, shall we, about New Business. "Yeah, yeah, yeah!!! New biz,new biz,  new biz!!!!" (They all scream salivating heavily!)…

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Earl Woods asks his son a few questions before Tiger’s return to golf.

By Peter Mosley Lately I have ranted about the lack of brilliance in advertising and the seeming pablum we must endure. I am eating my…

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User experience a primer

By Peter Mosley Over the years I have given lectures in different areas … email marketing, presentation skills, creative development and one of my favorite…

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