Category Archives: Strategy

How to Create a Successful Digital Coupon Strategy

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Ever since the first known use of paper coupons in 1887 by Coca Cola bottlers, retailing has been fascinated by the potential for their return on investment with product coupons…. Read more »

Marketing by Pharmas – What to Believe and Disbelieve?

There’s a lot of hype that surrounds the marketing of pharmaceuticals. According to a report published in a London medical journal BMJ, the prescription drug companies aren’t gearing their resources… Read more »

Integrated Brands: A showcase of strategic communications

Where to find inspiring marketing? Two decades ago if you needed inspiration you could leaf through any number of huge books that showed winners of the CLIOs, Golden Pencils, ADDYs,… Read more »