Category Archives: Strategy

Stephen Covey’s 7 Habits of Highly Effective People’s Time Management Sheet

Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his book “The 7 Habits of Highly Effective People”. In this book, Stephen solved many personal and professional problems by presenting a holistic, integrated and principle-centered approach. From these approaches, Stephen Covey raised a question in his book that… Read more »

How to Create a Successful Digital Coupon Strategy

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Ever since the first known use of paper coupons in 1887 by Coca Cola bottlers, retailing has been fascinated by the potential for their return on investment with product coupons. A reported two hours a week are spent by consumers as they scavenge for online deals, and with the popularity of extreme couponing, businesses today would be wise to find… Read more »

Marketing by Pharmas – What to Believe and Disbelieve?

There’s a lot of hype that surrounds the marketing of pharmaceuticals. According to a report published in a London medical journal BMJ, the prescription drug companies aren’t gearing their resources towards new product development, but are only making small variations to the drugs present already on the market. Steady profits are being generated from the sales of these drugs. The… Read more »

Strategies around the Negative Side Effects of Pharmaceutical Marketing

It is a regular task of the pharmaceutical marketer to justify what they are doing. In a similar vein to alcohol and tobacco marketing, anything pertaining to the health of consumers will always be under the public and media magnifying glass.  Take the case of eyelash thickening treatment, Latisse, back in 2010. Its spokesperson and model at the time was… Read more »

Integrated Brands: A showcase of strategic communications

Where to find inspiring marketing? Two decades ago if you needed inspiration you could leaf through any number of huge books that showed winners of the CLIOs, Golden Pencils, ADDYs, LIAAs and the Cannes International Advertising Festival. There you would see page after page of amazing ideas. What you discovered mattered because those were the days when advertising was at… Read more »