Last week at the IAB Canada MIXX Spring 2009 I interviewed Fernando Barbella from BBDO Argentina. In the first part of the interview, Fernando discusses the positive brand hijacking that occurred with Doritos' Bring Back The Slow Dance Movement.
In addition to watching the interview, make sure you check out the great write-up of the Doritos case study from OneDegree contributor, Sonia Carreno. She captures all the details around the strategy, goal and results of the campaign.