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In the news … November 7, 2018

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Stephen Fry pronounces the death of classical liberalism: ‘We are irrelevant and outdated bystanders’

Politics is so toxic right now, why not just opt out completely? When Stephen Fry proposed this approach to Sydney’s packed Town Hall on Saturday night, he was greeted with a wave of sympathy.

“A grand canyon has opened up in our world,” Fry said. On one side is the new right, promoting a bizarre mixture of Christianity and libertarianism; on the other, the “illiberal liberals”, obsessed with identity politics and complaining about things like cultural appropriation. These tiny factions war above, while the rest of us watch, aghast, from the chasm below.

THE GUARDIAN

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

ENTREPRENEUR

A Guide to Measuring Social Media ROI (Includes a Free Calculator)

To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).

But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.

HOOTSUITE

Create a Heat Map of Your Google Location History With This Tool

I’m a sucker for anything that takes text data and turns it into something visual. This week I came across Location History Visualizer, a tool that creates a heat map using your Google Location History.

LIFEHACKER

The Four Things Startups Need Their Lawyers to Know

I’m a sucker for anything that takes text data and turns it into something visual. This week I came across Location History Visualizer, a tool that creates a heat map using your Google Location History.

STRATEGY + BUSINESS

 

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