Many people DO NOT realize all the amazing targeting options available in AdWords. AdWords has put a lot effort to keep up with all the options available with Facebook advertising.
Look at the AdWords targeting options infographic below to see all the different options available. From our experience, most advertisers are not leveraging these options to reach more of their ideal buyers. It’s a shame because many of them are a very cost-effective way to drive more traffic, leads and sales.
Be sure to share this important PPC information with your demand generation team. If you have any questions about how to use each of these options, then ask your question(s) in the comment section below from powered by search.